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October 23, 2007
Learn from the founder of The Litebook Company how to effectively treat the winter blues with new, hand-held light therapy device
Bartell Drugs to host in-store customer clinics and Q&A sessions
SEATTLE, WA —For those who are sensitive to the rainy, gray days of winter, the twice-yearly daylight savings-time change—which this year occurs on the first Sunday in November (Nov. 4) instead of the last Sunday in October—may be particularly difficult.
For the sake of energy efficiency, U.S. Congress lengthened daylight-savings time by four weeks, with 2007 being the implementation year. The change won’t go unnoticed by those who dread the wet, dreary days. Many will wonder why they feel worse than they did during previous year’s “fall back.”
It is estimated that about 25 per cent of the population in North America experience the “Winter Blues.” Another five per cent suffer from Seasonal Affective Disorder (SAD), a more severe form of depression. In the Pacific Northwest, these numbers are thought to be even higher.
Now there is a non-pharmacological clinically proven way to make those symptoms disappear, even in the dark days of winter: The Litebook®, a hand-held portable device that produces wavelengths of light identical to the peak wavelengths of the sun.
The Litebook® Elite™, described as “a new generation of light therapy” has undergone clinical trials at Yale and employs leading-edge white LED (light emitting diode) technology to create a dazzlingly bright yet safe beam of energizing light.
To kick off the entry of The Litebook® Elite™ into the U.S. market, Bartell Drugs will host several light therapy clinics at various store locations throughout Seattle on Nov. 1 and Nov. 2.
“We constantly seek out the best products and technologies to meet their needs of our customers,” said Howie Cohen, General Merchandise Buyer, of Bartell Drugs. “The combination of shorter days and gray skies makes Puget Sound residents susceptible to side effects and lifestyle changes. They may experience weight gain, fatigue, social withdrawal, difficulty concentrating, and depressed mood and carbohydrate cravings.”
The media is invited to attend the light therapy clinic, held at Bartell Drugs’ Queen Anne location on Friday, Nov. 2 from 11:00 a.m. to 1:00 p.m., for a Q&A session with the founder of The Litebook Company.
“The Litebook Company was founded with the goal of bringing light therapy out of the Dark Ages,” said company founder and lifetime SAD sufferer Larry Pederson, who will make personal appearances at all
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the Bartell-hosted clinics. “We’re holding education sessions in the Seattle area so people can learn how to easily and safely lighten their mood even on the darkest, dreariest days.”
Founded in 1999, The Litebook Company seeks to improve consumers’ quality of life by educating them about light therapy and providing innovative products that embody advanced LED technology. Distinguished by its world-class scientific advisory board, multiple clinical research trials and landmark patents, the company has just launched its second-generation product called The Litebook® Elite™.
The Litebook Company is headquartered in Medicine Hat, Canada and has sales to date in 46 countries.
For media information about upcoming info sessions at Bartell Drugs or to schedule an advance interview with The Litebook Founder, contact:
Candice G. Ball
Communications Specialist
P: 1.403.454.9739
E: candice_ball@shaw.ca
www.litebook.com
Listing of Bartell-hosted light therapy clinics
Friday, Nov. 2
11:00 a.m. to 1:00 p.m.
Queen Anne
600 First Ave N
Seattle
4:00 to 6:00 p.m.
University Village
4344 University Way NE
Seattle
Saturday, Nov. 3
11:00 a.m. to 1:00 p.m.
Sammamish
526 228th Ave. NE
Sammamish
4:00 p.m. to 6:00 p.m.
Crossroads
653 156th Avenue NE
Bellevue
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